CREATIVE PROCESS
Stage and set design are pivotal elements in shaping the overall event and viewing experience. The right set provides both the foundation and visual backdrop that enhances audience engagement, whether in-person or virtual. Successfully translating design intent on camera requires a collaborative, cross-functional effort. As a Designer and Creative Director, my role is to lead clients, stakeholders, production teams, and fabricators through a thoughtful creative process - casting vision, aligning intent, and driving innovative outcomes.
FROM A CONCEPT
From original concept sketches to on-site execution, 3d renderings serve as cornerstone visual tools for guiding clients through the design process. Renderings unify each part of the design and execution team by capturing key design details in one comprehensive tool.
When I design alongside my production team, renderings are a key component in demonstrating how realistic equipment capabilities interact with the physical assets of the set. The models also serve as construction diagrams for fabrication team execution, allowing for a seamless process.
TO AN IN-PERSON DELIVERABLE
CREATIVE PROCESS
The discovery phase of the creative process allows for the space to dive into what the heartbeat and vision are for the live site and on-camera experience. The nuances of each audience require a delicate balance of eliminating distractions while communicating an atmospheric feeling. This balance requires a technical intentionality with a gut instinct and a tangible feel for aesthetics.
