MISSION
A broadly skilled and experienced designer and creative leader with a zeal for intentional marketing, ingenious design, and positive influence.
EDUCATION
Scheller College of Business, 2013
Bachelor of Science in Business Administration
Concentration in Marketing
Honors graduate
Dean's List recipient for all semesters
EXPERIENCE
REALTOR, ASSOCIATE BROKER
Mcintosh Realty Team
July 2020 - Present
+ Negotiate and execute complex deals and contracts with precision, including successfully winning multiple-offer situations, and consistently securing contracts in competitive settings, resulting in over 120 closed transactions and over $40 million in personal sales volume to date
+ Maintain recognition as “Best of Zillow” designation for excellence in client satisfaction and job performance, resulting in repeat and referral clientele
+ Create and facilitate successful marketing campaigns for niche properties over a variety of platforms, including print, online, video, etc.
+ Earned Georgia Associate Broker license, demonstrating advanced knowledge of real estate law, contracts, and compliance while enhancing negotiation expertise and client service
+ Establish a strong network of industry professionals, fostering collaboration and securing repeat business
INDEPENDENT CONTRACTOR
Roxanne Botha Designs LLC
September 2019 - Present
Provide contracted services including creative consulting, ideation, design services, brand analysis & strategy development, project management, account management, and project consultation.
CREATIVE DESIGN DIRECTOR
Orchestrate Experience
July 2016 - September 2019
+ Execute custom fabrication projects and experiential marketing activations across various industries and for clients including Chick-fil-A, Publix, Home Depot, Super Bowl LIII, Atlanta Falcons, Atlanta United, and more
+ Conduct creative design processes with identified stakeholders from initial consultation through ideation and creative brainstorming, conceptualization, schematic design, design development, construction, and on-site execution
+ Perform discovery and research methodologies to refine brand identity, define and profile target audiences, and establish strategic differentiators
+ Develop and implement innovative brand strategies for a broad portfolio of project types, targeting and consistently satisfying defined qualitative and quantitative outcome metrics
+ Craft brand story and congruent event guest experiential journey utilizing comprehensive branding techniques and intentionally designed touchpoints for audiences scaling up to tens of thousands
+ Liaise with client, internal team, and spectrum of industry vendors, including graphic design, animation, audio/visual specialists, engineering, scriptwriting, editing, print, and fabrication, to ensure vision is executed with excellence
+ Produce environmental designs and experience programming strategy for VIP and hospitality environments, lounges, multi-day conferences, exhibitor spaces, gathering places, filming sets, and brand activations
+ Lead accessories and "key features" design on commercial interior design projects for coworking, healthcare, and corporate office spaces
+ Render schematic designs and models through 2D & 3D software, including SketchUp and AutoCAD, to create compelling and detailed client presentations, as well as diagramming tools for on-site implementation
+ Develop and manage rental inventory, including management system, warehousing, online catalog, and procurement strategy for over 500 furniture and décor items
+ Manage departmental & scaling vendor team of designers, installers, custom fabricators, graphic designers, audio/visual technicians, and warehouse crew
PROJECT MANAGER & ACCOUNT EXECUTIVE
Orchestrate Experience
October 2013 - December 2019
+ Establish and maintain client relations for a diverse landscape of project types, including tour management, high-end and large-scale celebrations, multi-day conferences, national sporting team experiential marketing activations, custom fabrication projects, commercial interior design projects, and a range of corporate and private events
+ Manage project budgets of up to $2 million with a consistent record of increasing internal revenue by 20% - 60% for repeat projects
+ Maintain internal & external team efficiencies & clarity in work flow priorities on a project & departmental level
+ Lead and coordinate project teams and outside vendors through the planning, execution, and project closeout process, including venue, production, graphic design, video content & digital asset teams, talent and VIP services, hospitality, security, local authorities, rentals, catering, transportation, volunteers, and staffing.
+ Ensure seamless pre-planning and event experience by optimizing project schedules, actively monitoring and tracking tasks, managing risks, strategically distributing resources, and streamlining communication
+ Execute multi-disciplinary services on planning teams for arena-scale conferences of 12,000 attendees: breakout session management, experiential activations, backstage environment design, signage and graphics, VIP hospitality and hosting
+ Assisted in strategic planning and vision casting of client relations and customer expansion
+ Orchestrated monthly exclusive networking mixers and luncheons for key Atlanta-based advertising clients, ranging from 80 – 140 attendees
+ Developed event marketing strategy and oversaw planning and execution of events for high-profile clients, including the Buckhead Club, The Commerce Club, and Atlantis Resorts
+ Sourced highly qualified sponsors for monthly networking mixers and promoted events, including photographers, florists, caterers, venues, entertainment, rental companies, and other event professional companies
+ Oversaw team of contracted event contributors through planning, execution, and post-event process
+ Assisted with marketing, strategic planning of vendor layout, event program timeline, and execution of the first Occasions Expo held at the Georgia World Congress Center
+ Managed team of 10 employees responsible for ticket purchases, check-in, and guest services of roughly 300 attendees during the Occasions Expo event