CHICK-FIL-A INTERACTIVE PROGRESS WALL
An activation created for The Environmental & Social Responsibility team to engage, educate & excite the Chick-Fil-A staff while visually tracking corporation goals & metrics.
Chick-Fil-A Home Office
Atlanta, Georgia
Creative Director & Client Manager, Orchestrate Experience
+ Created a custom engagement wall that featured three categories of metrics with custom kinetic tracking mechanisms and changeable content platforms to engage, educate, and inspire key audiences
+ Led the client, key constituents, and public relations team through a full experiential discovery and design process in which target audiences were defined, metrics were prioritized, messaging was refined, and short and long-term goals were crafted
+ Key features included metric-tracking components, including a "fill-er-up" box, spinner, magnetic slider, and informational plaques. Graphical surfaces were incorporated as versatile future value-add opportunities for educational and graphical content. The design included an anchoring timeline bar with markers for highlighting corporate milestones
The finished, value-engineered product resulted in an adaptable design solution that could be updated and adjusted as the program evolved over time.
